Social media is a great way to keep homeowners updated and interact with them on a regular basis. However, with so many platforms and channels to have, it’s a necessity to create an etiquette form and code of conduct for your HOA to prevent incurring additional liabilities. This plan can be created and approved by all board members in order to get everyone on the same page. Before reading on, ensure your association is backed by a Ventura HOA Insurance policy.
Community Associations should treat all social media sites like they are extensions of their public websites. In essence, each social media channel is just that. Post information accordingly because once info is in cyberspace, it can’t be taken back. Ensure that your information is safe for public viewing, suggests Wise Property Solutions.
Next, the social media pages need to be monitored. Delegate someone to review any site where comments are posted to address both positive and negative feedback. If there are a lot of posts and this task becomes overwhelming, assign a backup so that it doesn’t fall through the cracks. Next, ensure all posts are legal and not infringing on any copyrights.
It’s also important to be aware of any favoritism issues regarding board member and homeowner communication on social media channels. If you respond to one resident, the others must be addressed, as well. Or, if you prefer that the social media pages serve as informational only, explicitly state that all inquiries and complaints must be submitted in person.
Lastly, think of the HOA’s brand. The secret is three-fold: Refrain from posting harmful information, report detrimental content, and seek legal advice for potentially damaging information, explains the article.
About Scott Litman Insurance Agency
At Scott Litman Insurance Agency, we are dedicated to protecting HOAs like yours. We have a unique understanding of the industry and the common risk exposures that you face in your daily operations. In fact, we find that 90% of the policies we review are missing coverages that violate the Covenants, Conditions, and Restrictions (CC&R), exposing the board, HOA and management to lawsuits – which is why our comprehensive policies are tailored to meet your specific needs at competitive prices. For more information about our products, contact our experts today at (818) 879-5980 ext. 201, or fill out our online form.